South Shields FC is delighted to announce that 1st Cloud has extended its naming rights partnership with the club for a further season.

The home of the Mariners will continue to be known as 1st Cloud Arena for the 2022-23 campaign after the company agreed to take the option of renewing its stadium naming rights deal for a third year.

With the club currently battling for promotion from the Pitching In Northern Premier League in this first post-COVID regulations season, this marks the first major partnership renewal ahead of the next campaign.

1st Cloud Accountancy and Technology Solutions managing director and founder Steven Tuckwell said: “The profile of the club not only locally but nationally has increased massively over the past two years and with the recent investment at leadership level and infrastructure, has helped boost our brand and business in the region as we become a household name for accountancy and technology services.

“It is therefore a no brainer to continue to sponsor the club for a third year.

“We look forward to our successful partnership moving forward as we all grow together.”

South Shields FC executive director Glen Stidolph, the most recent leadership team appointment at the club, said: “As we and other sports properties emerge post-COVID and try our best to bounce back after two extremely difficult years, it is invaluable to have companies such as 1st Cloud supporting us, against a background of the worst cost of living increases in decades.

“Our focus now will be on working closely with all of our partners to ensure an investment in the club is aligned with their business needs.”

The naming rights agreement started in 2020, with 1st Cloud showing tremendous commitment to the club during a time of great uncertainty following the premature end to the 2019-20 season.

After navigating a challenging campaign, the company continued its support into the 2021-22 season, which is set for an exciting climax as Shields target promotion, with vital fixtures set to take place at 1st Cloud Arena in the coming weeks.

North East-based 1st Cloud’s brand has developed quickly over recent years, providing innovative accountancy and technology solutions for small to medium-sized businesses in the region and throughout the UK.

The company opened a South Shields accountancy branch eight years ago which has gone from strength to strength and is now a firmly recognisable name in the town. Other 1st Cloud branches and offices are also established in the region.

The club and 1st Cloud are excited by the future and are delighted to continue and strengthen the existing partnership

South Shields Football Club is excited to announce the appointment of Glen Stidolph as Executive Director, with a remit of the commercial development and growth of the Mariners.

The appointment is the latest step on the club’s compelling journey and pledge to achieve more success on and off the pitch.

South Shields-born Stidolph’s role will be to ensure that commercial partners and supporters are more integral to the club’s journey than ever before.

He will arrive in South Shields on March 9th to join the leadership team, and will have responsibilities across all commercial pillars of the club.

He brings a reputation of forging close and real partnerships with the business and commercial community, demonstrating an ability to deliver and secure long-term sustainable growth. His experience includes commercialisation of international sports properties and assets, team leadership, client/customer relations, branding and identity.

Stidolph said: “After conversations with the chairman, it was clear that the opportunity to work at South Shields FC was incredibly exciting but also remarkably poignant for a local lad and fan such as myself.

“The club has real ambitions to grow both within the region and into new markets, and this was the right moment to join the business and come home.”

South Shields FC chairman Geoff Thompson said: “I’m delighted to welcome Glen to the team.

“He brings immense experience and expertise and will be an integral part of our executive team. He is a proven and respected operator who knows the inner workings of the club and area.

“We look forward to working with him to drive the club forward in every vital aspect of South Shields FC.”