Former Sunderland, Middlesbrough and Blackburn Rovers striker Danny Graham visited 1st Cloud Arena on Friday after his clothing company won a major sponsorship draw.

Danny’s business, Fugati, entered the raffle to win sponsorship of one of the most popular stands at the ground for the 2020-21 season and was randomly selected as the winner.

Fugati’s name now takes pride of place alongside that of the Simonside Branch, who generously donated £1,000 to the raffle in order to name it the Sima Shed.

Danny, whose former clubs also include Swansea City, Watford and Leeds United, said: “I’m delighted that Fugati has linked up with South Shields FC by winning the stand sponsorship raffle.

“As a Gateshead boy, I know the importance of non-league football in the area and what it means to people here.

“For my clothing brand to now be involved with a club as progressive and integral to its community as South Shields is fantastic and hopefully this will be the start of a long and successful relationship.

“I love the set-up at South Shields and it’s clearly a club on the up.

“I wish them all the very best for the season ahead and hope they get the promotion they deserve.”

South Shields FC Business Development Manager Colin Docherty said: “It was a pleasure to welcome Danny Graham to 1st Cloud Arena after Fugati won the stand sponsorship raffle.

“We’d like to say a huge thank you to everyone who entered the draw for their support, as the raffle provided much-needed funds for the club during a time of great uncertainty.

“The Simonside Branch in particular deserve a huge amount of praise not only for their support of this draw, but also the continued backing they show us with other regular initiatives, not to mention the incredible vocal support they give us during games.

“The Simonside Branch, Supporters Alliance and several other supporter groups have been nothing short of fantastic during the summer in the way they have supported us.

“We’d also like to take this opportunity to thank all of our magnificent sponsors for their continued support.

“They have been simply outstanding throughout this difficult period for all concerned, and we are excited about the opportunity of further growing those relationships in the months and years to come, to make our sponsors feel a bigger part of South Shields FC than ever before.”

Visit Fugati’s website at