The Evo-Stik Premier Division is celebrating a new two-year sponsorship deal with leading online gambling company BetVictor, starting from the 2019-20 season.
The National League System’s ‘big three’ feeder leagues will also carry the BetVictor name in what is the first time a single brand will take on the title sponsorship of every Step 3 and 4 competition.
The sponsorship will bring a “remarkable level of new investment into each competition”, according to the league, which highlights BetVictor’s commitment to supporting the game and strengthening its digital presence through unique collaborations and campaigns.
Each league’s website has been refreshed, with new content added, with BetVictor having a strong focus on digital and social media.
The new BetVictor NPL website can be found at http://www.betvictornorthernpremier.co.uk/
In a joint statement, Isthmian Football League Chairman Nick Robinson, Northern Premier League Chairman Mark Harris and Southern League Chairman Terry Barratt said: “We are delighted to be working with BetVictor, such a high-profile sponsor.
“It is a major coup for the leagues at the Steps 3 and 4 of the National Leagues System.
“By working collectively, we become a much more attractive commercial and media proposition.
“We are all striving to professionalise our competitions and this sponsorship takes things to a new level.”
BetVictor’s Director of Brand and Creative, Matt Parkes, said: “We’re very excited about this partnership and we’re confident it will be a successful one for all three leagues and for BetVictor.
“The growing popularity of the leagues among the football community in the UK gives us the opportunity to amplify our brand’s digital presence and engagement, and to get closer to the leagues’ football fans.”
The players’ shirt sleeves at the 228 clubs part of all three leagues will also carry the BetVictor logo.