South Shields FC is delighted to announce that 1st Cloud has extended its naming rights partnership with the club for a further season.

The home of the Mariners will continue to be known as 1st Cloud Arena for the 2022-23 campaign after the company agreed to take the option of renewing its stadium naming rights deal for a third year.

With the club currently battling for promotion from the Pitching In Northern Premier League in this first post-COVID regulations season, this marks the first major partnership renewal ahead of the next campaign.

1st Cloud Accountancy and Technology Solutions managing director and founder Steven Tuckwell said: “The profile of the club not only locally but nationally has increased massively over the past two years and with the recent investment at leadership level and infrastructure, has helped boost our brand and business in the region as we become a household name for accountancy and technology services.

“It is therefore a no brainer to continue to sponsor the club for a third year.

“We look forward to our successful partnership moving forward as we all grow together.”

South Shields FC executive director Glen Stidolph, the most recent leadership team appointment at the club, said: “As we and other sports properties emerge post-COVID and try our best to bounce back after two extremely difficult years, it is invaluable to have companies such as 1st Cloud supporting us, against a background of the worst cost of living increases in decades.

“Our focus now will be on working closely with all of our partners to ensure an investment in the club is aligned with their business needs.”

The naming rights agreement started in 2020, with 1st Cloud showing tremendous commitment to the club during a time of great uncertainty following the premature end to the 2019-20 season.

After navigating a challenging campaign, the company continued its support into the 2021-22 season, which is set for an exciting climax as Shields target promotion, with vital fixtures set to take place at 1st Cloud Arena in the coming weeks.

North East-based 1st Cloud’s brand has developed quickly over recent years, providing innovative accountancy and technology solutions for small to medium-sized businesses in the region and throughout the UK.

The company opened a South Shields accountancy branch eight years ago which has gone from strength to strength and is now a firmly recognisable name in the town. Other 1st Cloud branches and offices are also established in the region.

The club and 1st Cloud are excited by the future and are delighted to continue and strengthen the existing partnership

South Shields Football Club is pleased to confirm that it has obtained planning permission to allow it to continue with the next stage of development at 1st Cloud Arena.

Work will now commence on erecting a new main stand which will be situated adjacent to Shaftesbury Avenue and is designed to seat more than 900 spectators.

Should all construction targets be met, the stand will be operational in time for the start of the 2021-22 season to further enhance the matchday experience enjoyed by supporters. Some of the facilities the club plans to house within the stand are likely to take a longer period to complete.

Permission has also been granted for the build of another stand, to be positioned behind the goal adjacent to the 3G pitch, but there is no short-term prospect of construction starting on this aspect of the ground development project. The club will further assess the immediate viability of the build of that stand over the next 12 months.

The club would like to thank South Tyneside Council for their support of the project and we look forward to welcoming supporters back to what promises to be a new-look and much-improved 1st Cloud Arena as soon as possible.

Progress made on the new stand will be shared in the weeks ahead and supporters are reminded that season tickets with seats in it are available to purchase. To secure your seat, please click here and follow the instructions.

There are also a number of exciting commercial opportunities related to the new stand, including the opportunity for supporters, sponsors or businesses to purchase an executive box within it on a seasonal basis. More details will be made available in due course but enquiries can be made by sending an email to info@southshieldsfc.co.uk.

After the Prime Minister announced the country’s potential roadmap out of lockdown on Monday, the club has begun its plans for the safe return of events to 1st Cloud Arena and Harton Welfare.

Provisional bookings for functions at both venues can now be made for dates from June onwards, with both function rooms and the marquee available for hire at 1st Cloud Arena, as well as the function facilities at Harton Welfare.

Further details will be released in due course, but anyone who would like to secure a date in the diary early can do so now.

Please email colin.docherty@southshieldsfc.co.uk and louise.hutchinson@southshieldsfc.co.uk with any enquiries.

We look forward to hopefully welcoming you back to our facilities soon.