Mariners back Denim for Dementia campaign

Mariners back Denim for Dementia campaign

South Shields’ players will take to the pitch wearing T-shirts which highlight the fight against dementia ahead of Saturday’s game against Witton Albion at Mariners Park.

The shirts will be worn in the warm-up as part of the denim for dementia campaign, which encourages people to wear denim for the day and contribute to the Alzheimer’s Society.

Dementia is one of the biggest health challenges we face today.

One person develops the disease every three minutes in the UK, with about 850,000 people living with it currently.

That’s a figure which is projected to rise to 1.6million by 2040, with Alzheimer’s disease the most common type of dementia.

Alzheimer’s Society is a charity which pledges to be there for those affected by dementia and the denim for dementia campaign will help to raise vital funds and awareness for the charity.

South Shields captain Jon Shaw said: “As a group of players and a club we are delighted to be supporting such a worthy cause.

“Wearing a T-shirt in the warm-up may seem like a small gesture but we hope it helps the campaign and brings vital awareness to the charity, which does such brilliant work with people affected by dementia.

“Dementia touches so many lives and the figures show that the number of people who suffer from it will rise in the decades ahead.

“Alzheimer’s Society will be there every step of the way with those people and also help to advance research as the drive to progress towards a world without dementia is made.

“We wish everyone involved with the campaign every success and hope our contribution goes some way to assisting this.”

There is no cure for Alzheimer’s disease or any other type of dementia, but delaying the onset of dementia by five years would half the number of deaths from the condition, saving 30,000 lives a year, according to the Alzheimer’s Society.

The charity is committed to spending at least £150million over the next decade on dementia research to improve care for people today and find a cure for tomorrow.

That includes £50million to develop the UK’s first dedicated Dementia Research Institute.

For more information on the charity, visit