Club Statement: Ground naming rights

Club Statement: Ground naming rights

South Shields Football Club can confirm that it is in advanced discussions over a deal for the naming rights of Mariners Park.

The club has been seeking a ground naming rights partner for several years but this search has intensified over recent months as the effects of the coronavirus pandemic have severely impacted on revenue streams.

This agreement, should it be concluded, will provide a real boost to the club during a time of such uncertainty.

South Shields FC Head of Business Development Colin Docherty said: “Everyone at the club recognises the emotion attached to the name of football grounds and that many supporters will feel torn over the imminent change.

“However, the decision to welcome a naming rights partner has been taken with the prosperity of the club in mind and to assist us with our ambitions of continuing to climb the football pyramid despite the many challenges which have been thrown our way so far in 2020.

“Our goal is to deliver success for our supporters and everyone connected with the club and commercial deals such as this one will give us the best possible opportunity of doing that as we aim to grow sustainably.

“We are hugely grateful for the support of the business we are in discussions with and look forward to announcing an agreement with them soon.

“This is a company we already have a hugely positive relationship with and we look forward to a long and fruitful partnership which will be beneficial for both parties.”

The club massively appreciates the continued backing of its supporters and sponsors, who have played and continue to play such an integral role in our progress.

Supporters should expect a further announcement to be made prior to the start of the 2020-21 season.